Consumer centricity is at the heart of everything we do at PMI and it is vital in our ability to deliver what matters the most for our consumers along their journey toward better alternatives to continued smoking.  To be consumer centric, we must of course understand our consumers—how they think, feel and ultimately behave.  But consumer behavior is not static; it is in a constant state of fluctuation, influenced by a variety of factors—from the continued growth of the internet-based economy to shifting consumer structures and needs, and even cultural trends. As a result, it is clear that achieving and maintaining business success across the FMCG industry requires an unprecedented level of attention to consumer engagement.

We are looking for new technologies and solutions that can significantly enhance the current legal age consumer engagement model. This includes but is not limited to: technology based consumer understanding and behavioral analysis, new forms of consumer experience, user identification and age authentication, innovative customer care and experience management, omni-channel solutions,  and digital data platforms.