PMI has pioneered the development, scientific substantiation and responsible commercialization of Reduced Risk Products (RRP).

IQOS, our smoke-free, electronically Heated Tobacco System,  inhalable innovation, became the first and only nicotine product to receive MRTP (Modified Risk Tobacco Product) authorization from the FDA (Food and Drug Administration) in the U.S.

To remain on the path to our smoke-free future, technology innovation remains at the core of delivering the best consumer experience and at keeping our edge in the smoke-free inhalable product category.